For the last three years, I have been working more intensively on the topic of the user journey or customer journey. This is based on the realization that it is difficult to predict user behavior. Therefore, you have to rely on an iterative process of measuring, learning and building. It’s helpful to have a KPI dashboard that maps the user journey and that you can use to guide your decisions.
In this post, I will show you how to build such a customer journey tracking dashboard with the help of Google Data Studio.